PILLAR 3 · COMPETITIVE VISIBILITY

Who owns the AI answer in your category?

When a buyer asks ChatGPT "which part replaces this reference?" — what is the answer? Competitive Visibility combines Share of Answer and Category Authority across the major LLMs. Available in Mode 1 with zero client data. Cost: €0.50 in API calls.

THE SCENARIO

A buyer asks ChatGPT: "Which part replaces this reference?"

AI responds by citing your competitor as the recommended equivalent. Your SKU doesn't appear. The buyer never types your brand name. The buyer never lands on your distributor page. The transaction never reaches your funnel.

Visibility · Zero
TWO METRICS
SHARE OF ANSWER

Frequency of mention vs competitors

For a given category question, how often is your brand mentioned in the LLM answer? Across 6 frontier models, 4 question types, locale-stratified. Reproducible run-over-run.

CATEGORY AUTHORITY

Top-1 / Top-3 dominance per category

Which brand is named first when the question is open-ended? Which brands appear in the top-3 "recommended" list? Authority is sticky — once captured, it compounds.

THE INSIGHT THAT MOVES BUDGET
Your top competitor dominates AI brake-pad recommendations across 5 of 6 frontier models. You appear in one.

That sentence is what converts a CDO. The Diagnostic produces an example of the same shape on day one — no catalogue disclosure required.

MAP YOUR CATEGORY

Find out who owns the AI answer.

Mode 1 — Blind Audit on a single category. 2–3 weeks. No catalogue required.