AI doesn't need your catalogue. It infers it from thousands of public fragments — distributor pages, technical PDFs, forums, archives, cross-reference tables. Today, AI answers the technical questions of your buyers, technicians and distributors. It cites equivalences. It recommends substitutes. It designates suppliers. Do you know what it says about your SKUs?
AI doesn't need your catalogue. It reconstructs it from thousands of public fragments. The reconstruction is what your market consults — and it is rarely what you would have published.
One you control. One the market is already consulting.
The gap between these two catalogues is now measurable, actionable — and directly correlated to your commercial visibility in conversational search environments.
When do you want to find out?
The problem is still emerging. Gaps are measurable, inference paths identifiable, remediation accessible. The cost of early control is low compared to the stakes.
Visibility loss has become structural. Competitors have captured category authority in AI answers. Commercial displacement is already underway.
A targeted audit on 50 SKUs. Results in 3 weeks. No catalogue disclosure required.